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- ability to attract, motivate and maintain the most talented and best qualified employees;
- higher flexibility of the workforce;
- higher productivity through better qualified and higher motivated employees ;
- bigger sales and market share;
- stronger brand image;
- better reputation and authority;
- lower costs from conflicts;
- lower costs through optimized use of resources;
- higher attractiveness to investors;
- better chances in the market through stronger partnership relations.
Moreover, it helps to find new markets, differentiate business, to reduce the legal risks and insurance costs, to create the innovative products and processes, to get ready for changes. However, looking for common ground with employees and neighbours has often proven to lead to better solutions for all parties. In contrast, relationships characterised by constant struggle and conflict are frustrating and costrly.
By managing SR in a more strategic and conscious manner, businesses can better reap these advantages.
SR is about continuous improvement and should be seen as part of the modern model of business excellence.
Many managers of SME are lead by strong values an try to be as good employers and business neighbours as they can. This has to be appreciated and encouraged even more.
The SOCIALSME “6x3-system” for building SR in SMEs will build on and respond to these value - based motivations. |
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2009 © This project has been funded with support from the European Commission.This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
